Be careful who you make memories with. Those things can last a lifetime. | Arctic Power Berries

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Be careful who you make memories with. Those things can last a lifetime.

Story of two best friends who started a company together

So, shortly, we met on the first day of school and we’ve been inseparable since. Literally, inseparable. Like sharing a house, moving to a few new countries together, going to pretty much everywhere together. Nearly everyone knows us as Eve & Anna – as one term.

With friendships like that you wouldn’t want to risk it with starting a company together. As we often hear, those stories don’t always have a happy ending. However, if you do start a company, we have a few tips on how to avoid those rabbit holes.

As with running a business or with any other thing in life, it’s pretty good to set some rules or shall we say guidelines. We were nineteen when we left Finland to travel around the world. Back then, thirteen years ago,  we already had a clue on how to act if we ended up in argument. We wrote a little note highlighting the importance of friendship, how lucky were were to have an opportunity to see the beautiful world and how privileged we were to have a such a travel buddy.

In case we would have had an argument, we were meant to get that paper out, read it and shake hands. We were lucky we didn’t need to get it out not even once, during our three years of travelling across the globe.

We’ve still got that piece of paper.

The lesson of the story is to set rules when you start. What are you ready to sacrifice? Which one gives you more happiness, the company or your mate? Do you both have the same thoughts about the business? Where do you want your company to be in ten years? Do you agree with the direction? How much time you want to spare to run the company? There are many many questions to go through… Chat about the hard, the most uncomfortable issues. That will help you on your journey and on those hard days that you might face.

Our guideline is that we would always flush the berry powders down the loo if it was to choose over the friendship.

And once you go through those guidelines. Make sure you stick to them.

If you promised your friend to be there when she/he needs you, be there. As a friend, not as a business partner. 

We’ve had Arctic Power Berries for five years now. And it has literally become a little bit of our identity. But we always, mean always, make the decision to switch off from work stuff. To talk about other things than berries. The usual friend stuff: Boys, dreams, travel… Whatever it is you do, don’t let yourself sink into too much of work and don’t let yourself go blind with it all. Every friendship is different, every human is different, seek for those limits and what is enough. We know each other so well that it’s easy to figure out when the other one has too much on her plate. Offer your help then. And have free time to look after your friendship – go to movies, party your heart out, cook dinner, go for a walk. Whatever it is you guys like to do, just leave your business stuff for another day.

Last, but not least.

Have faith. Hard times will pass, often the struggle is real, but look for the good things around. Ask for help. Be the listening friend, offer your shoulder. On our journey there’s been a lot of challenging times: Facing a burn out (quite often happens for entrepreneurs but is not spoken enough), loosing a very very dear family member, struggling with capital… you name it. Best advice we can give to you: Sleep over it. Have a new look of the situation the day after and if it’s still too much to handle, repeat. Time will heal. Take it a day by day, if it’s too much, a breath at a time.

So prioritise what’s important for YOU. No one else. For us it’s each other.

“A soul mate is not the person who makes you the happiest, but the one that makes you feel the most. Who conducts your heart to bang the loudest”


Hope this inspires you to reach out for those dreams with friends. After all, it’s quite nice to share things with someone!

With love xxxx Eve & Anna
You can read more about us from HERE

“Be careful who you make memories with. Those things can last a lifetime.”

arctic berries for travels 


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